XWEIGHTED.COM KICKS OFF NATIONAL FITNESS CHALLENGE AT EXTREME FITNESS ON JANUARY 9th

Canadians are encouraged to participate in a free six-month weight loss challenge-- Public weigh-ins to take place at Extreme Fitness Dundas, Interchange and Pickering with X-Weighted personalities from 10am -4pm on Saturday, January 9th. To pre-register email xweighted@extremefitness.info with desired club.

The award-winning documentary series X-Weighted, as seen on SLICE™, is challenging Canadians to get up off the couch, step away from the junk food, and log on to XWEIGHTED.COM to sign up for THE XWEIGHTED.COM NATIONAL CHALLENGE – a six-month fitness and health challenge designed to facilitate a permanent lifestyle change and a healthy weight transformation for Canadian couch potatoes. 

"We’re looking for Canadians to get serious about getting healthy in 2010,” says Paul Plakas, X-Weighted’s fitness expert. “Don’t be afraid of change: you are worth the effort. Get your body moving and eat healthy – what are you waiting for?”

XWEIGHTED.COM NATIONAL CHALLENGE participants will be eligible to win one of three grand prizes: A weekend getaway and customized training session with fitness expert Paul Plakas at his Canmore Retreat; a Toronto makeover weekend by stylist Fred Connors, courtesy of FRED.beauty, Tourism Toronto and The Fairmont Royal York, Toronto's landmark hotel; and a fabulous home gym provided by Ultimate Sports Equipment.  Additional prizes include Detecto scales, New Balance gift certificates, Nature’s Path gift baskets and more. You can find updated information about prizes and register at XWEIGHTED.COM.

Anyone interested in participating must register on XWEIGHTED.COM no later than January 9, 2010 to create their own personal profile and qualify to be eligible for the prizes. On entering their information into XWEIGHTED.COM they will be provided with a realistic, healthy six-month weight-loss goal. Participants interested in a personal point of contact are invited to show up at participating fitness centres in Vancouver, Kelowna, Calgary, Edmonton, Toronto, Halifax, and Saint John on Saturday January 9 to enjoy a free fitness assessment and meet with memorable X-Weighted experts and past participants from the show. At these locations, NATIONAL CHALLENGE participants will be weighed-in, measured and complete a fitness test that will be timed and recorded by local volunteers. The first 50 participants at each location will receive a special gift bag.  

XWEIGHTED.COM acts as an online community centre, providing users with a detailed 26-week guide containing an abundance of fitness expertise, diet resources, challenging questions, useful tips and expert video demonstrations to facilitate a healthy, active lifestyle. The website also provides a social support network allowing participants to upload video and photos, start and join groups, post recipes, join the Facebook and Twitter feed and more. XWEIGHTED.COM enables users to share their personal struggles and successes with each other, and keeps participants connected and inspired on their journey from “before” to “after”.

X-Weighted experts appearing in select cities include: Dr. David Macklin, a leading physician in the field of Lifestyle Medicine in Toronto, and Fred Connors, self-esteem expert and proprietor of FRED. beauty in Halifax.

On July 10, XWEIGHTED.COM NATIONAL CHALLENGE participants are invited to return to the same fitness centre they visited at the start of the challenge to once again be weighed-in, measured, repeat the fitness test and celebrate their success.

To pre-register email xweighted@extremefitness.info